{"id":50295,"date":"2020-09-16T01:15:00","date_gmt":"2020-09-16T01:15:00","guid":{"rendered":"http:\/\/127.0.0.1\/aee\/aee-1436-what-do-lip-balm-toy-hoops-and-moving-staircases-have-in-common\/"},"modified":"2023-04-25T15:40:46","modified_gmt":"2023-04-25T15:40:46","slug":"aee-1436-what-do-lip-balm-toy-hoops-and-moving-staircases-have-in-common","status":"publish","type":"post","link":"https:\/\/www.allearsenglish.com\/aee-1436-what-do-lip-balm-toy-hoops-and-moving-staircases-have-in-common\/","title":{"rendered":"AEE 1436: What Do Lip Balm, Toy Hoops, and Moving Staircases Have in Common?"},"content":{"rendered":"<p>Often, brand names become so popular, the brand name starts being used as a generic noun.<\/p>\n<p>Today we are going to discuss a few of these! <\/p>\n<p>This topic will allow you to:<\/p>\n<ul>\n<li>Expand your vocabulary<\/li>\n<\/ul>\n<ul>\n<li>Learn more about brands versus actual words<\/li>\n<\/ul>\n<ul>\n<li>Give you conversation topics to have with friends<\/li>\n<\/ul>\n<div style=\"height:46px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n<h3><strong>Why do we say Kleenex when we mean tissue?<\/strong><\/h3>\n<p>Do you say Kleenex or tissue? <\/p>\n<p>Kleenex is a brand name that has come to mean the generic thing being referred to.<\/p>\n<p>Kleenex is a very famous, well-known tissue brand.<\/p>\n<p>Eventually people started saying \u201cKleenex\u201d to refer to tissue.<\/p>\n<p>This is very common \u2013 natives do it all the time!<\/p>\n<div style=\"height:44px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n<div class=\"wp-block-columns detail-box-typ1\">\n<div class=\"wp-block-column\" style=\"flex-basis:20%\">\n<figure class=\"wp-block-gallery columns-1 is-cropped\">\n<ul class=\"blocks-gallery-grid\">\n<li class=\"blocks-gallery-item\">\n<figure><img decoding=\"async\" loading=\"lazy\" src=\"https:\/\/www.allearsenglish.com\/wp-content\/uploads\/2020\/09\/3-Keys-IELTS-Score-Increase-Guarantee-logo-image-compressed-1.jpg\" alt=\"\" data-id=\"37793\" data-full-url=\"https:\/\/www.allearsenglish.com\/wp-content\/uploads\/2020\/09\/3-Keys-IELTS-Score-Increase-Guarantee-logo-image-compressed-1.jpg\" data-link=\"https:\/\/www.allearsenglish.com\/aee-1436-what-do-lip-balm-toy-hoops-and-moving-staircases-have-in-common\/3-keys-ielts-score-increase-guarantee-logo-image-compressed-1\/\" class=\"wp-image-37793\" srcset=\"https:\/\/www.allearsenglish.com\/wp-content\/uploads\/2020\/09\/3-Keys-IELTS-Score-Increase-Guarantee-logo-image-compressed-1.jpg 825w, https:\/\/www.allearsenglish.com\/wp-content\/uploads\/2020\/09\/3-Keys-IELTS-Score-Increase-Guarantee-logo-image-compressed-1-300x225.jpg 300w, https:\/\/www.allearsenglish.com\/wp-content\/uploads\/2020\/09\/3-Keys-IELTS-Score-Increase-Guarantee-logo-image-compressed-1-768x576.jpg 768w\" sizes=\"auto, (max-width: 825px) 100vw, 825px\" width=\"825\" height=\"619\"><\/figure>\n<\/li>\n<\/ul>\n<\/figure>\n<\/div>\n<div class=\"wp-block-column\" style=\"flex-basis:75%\">\n<h2><strong>IELTS COURSE<\/strong> \u2013 GUARANTEED<\/h2>\n<p><strong><em>100% Score Increase Guarantee with our Insider Method<\/em><\/strong><\/p>\n<p><strong>Are you ready to move past IELTS and move forward with your life vision?<\/strong><\/p>\n<p><strong>Find out why our strategies are the most powerful in the IELTS world.<\/strong><\/p>\n<p><strong>When you use our Insider Method you avoid the BIGGEST MISTAKES that most students make on IELTS.<\/strong><\/p>\n<\/p>\n<div class=\"wp-block-buttons\">\n<div class=\"wp-block-button detail-box-btn\"><a class=\"wp-block-button__link has-background\" href=\"https:\/\/www.allearsenglish.com\/keys\" style=\"border-radius:4px;background:linear-gradient(135deg,rgb(21,128,216) 0%,rgb(17,99,166) 100%)\">ENROLL NOW<\/a><\/div>\n<\/div>\n<\/div>\n<\/div>\n<h3><strong>What is a proprietary eponym<\/strong>?<\/h3>\n<p>When brand names are used as generic nouns, it\u2019s called a few different things.<\/p>\n<ul>\n<li>Proprietary eponym<\/li>\n<li>Genericized trademark<\/li>\n<li>Generic trademark&nbsp;<\/li>\n<\/ul>\n<p>We got this idea because we spoke about Kleenex in <a href=\"https:\/\/www.allearsenglish.com\/aee-1407-an-awfully-good-episode-about-oxymorons-in-english\/\">episode 1407 about oxymorons.<\/a><\/p>\n<p>There may be many kinds of these objects from different companies, but one becomes the general word for the item. <\/p>\n<div style=\"height:46px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n<h3><strong>Most common proprietary eponyms<\/strong><\/h3>\n<ul>\n<li><strong>Chapstick<\/strong>: lip balm<\/li>\n<li><strong>Band-Aid<\/strong>: bandage; adhesive bandage<\/li>\n<li><strong>Jacuzzi<\/strong>: hot tub<\/li>\n<li><strong>Escalator<\/strong>: moving staircase<\/li>\n<li><strong>Xerox<\/strong>: photocopier<\/li>\n<li><strong>Hula hoop<\/strong>: toy hoop<\/li>\n<\/ul>\n<p>For each of these, natives say the brand name to refer to the item.<\/p>\n<p>This situation can actually make a trademark invalid.<\/p>\n<p>Sometimes a trademark may be at risk for not being a trademark at all due to a proprietary eponym. <\/p>\n<div style=\"height:46px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n<h3><strong>Language is constantly evolving<\/strong><\/h3>\n<p>Language changes all the time.<\/p>\n<p>It is important to follow these changes. <\/p>\n<p>Some of these you wouldn\u2019t discuss because most people know they\u2019re a brand. <\/p>\n<ul>\n<li>Chapstick<\/li>\n<li>Band-Aid<\/li>\n<li>Kleenex<\/li>\n<\/ul>\n<p>However, many of these would be a great conversation starter because most people don\u2019t know they are a brand name!<\/p>\n<div style=\"height:46px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n<h3><strong>How to start the conversation<\/strong><\/h3>\n<p>If you want to start a conversation with someone about this, here is what you could say!<\/p>\n<blockquote class=\"wp-block-quote\">\n<p>Hey, did you know that an escalator is actually a brand, and it is really called a moving staircase?<\/p>\n<\/blockquote>\n<blockquote class=\"wp-block-quote\">\n<p>Apparently, a hula hoop is just one type of toy hoop, but the term evolved and now it is more generic. <\/p>\n<\/blockquote>\n<div style=\"height:46px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n<h3><strong>Takeaway<\/strong><\/h3>\n<p>This is a fun thing to talk about, so it makes a great conversation starter!<\/p>\n<p>Try these out today, and know they are good discussion topics. <\/p>\n<p>It is also a good way to expand your vocabulary! <\/p>\n<p>Learning proprietary eponyms will help you be more aware of different brands.<\/p>\n<p>It will also help you know which are used as generic nouns.<\/p>\n<div style=\"height:46px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n<p><strong>If you have any questions, please leave them below in the comments section.<\/strong><\/p>\n<p><strong>We\u2019ll get back to you as soon as we can.<\/strong><\/p>\n<div style=\"height:46px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n","protected":false},"excerpt":{"rendered":"<p>Often, brand names become so popular, the brand name starts being used as a generic noun. Today we are going to discuss a few of these! This topic will allow you to: Expand your vocabulary Learn more about brands versus actual words Give you conversation&#8230; <a class=\"continue-reading-link\" href=\"https:\/\/www.allearsenglish.com\/aee-1436-what-do-lip-balm-toy-hoops-and-moving-staircases-have-in-common\/\">Read More<\/a><\/p>\n","protected":false},"author":1013,"featured_media":37649,"comment_status":"open","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"om_disable_all_campaigns":false,"footnotes":""},"category":[1,307,312,281],"tags":[],"class_list":["post-50295","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-english-fluency","category-english-vocabulary","category-informal-english-and-slang","category-understanding-americans"],"acf":{"podcast_link":"https:\/\/www.podtrac.com\/pts\/redirect.mp3\/pdst.fm\/e\/chrt.fm\/track\/CB27B5\/traffic.megaphone.fm\/ALLE1959756431.mp3?updated=1648181309"},"yoast_head":"<!-- This site is optimized with the Yoast SEO Premium plugin v25.8 (Yoast SEO v25.8) - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>AEE 1436: What Do Lip Balm, Toy Hoops, and Moving Staircases Have in Common? | All Ears English Podcast<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.allearsenglish.com\/aee-1436-what-do-lip-balm-toy-hoops-and-moving-staircases-have-in-common\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"AEE 1436: What Do Lip Balm, Toy Hoops, and Moving Staircases Have in Common?\" \/>\n<meta property=\"og:description\" content=\"Often, brand names become so popular, the brand name starts being used as a generic noun. 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Today we are going to discuss a few of these! This topic will allow you to: Expand your vocabulary Learn more about brands versus actual words Give you conversation... 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